Prepared for Goodman Dental Care · Tucson

One practice. Three directions.

Everything below is built from the real thing — your logo, your doctors, your actual Google reviews, your services, your hours. All three directions are fully browsable websites: tap through the pages, open them on your phone, press "Book" and feel what online scheduling would be like for a patient. Nothing here is live to the public.

First, the honest part

The site today

It served its time. But here's what a patient — and Google — finds right now:

tucsongoodmandental.com

✕Running WordPress 5.8.1 — from September 2021. Unsupported and unpatched for years; for a healthcare site, that's a security liability.
✕No online booking. Patients can only request a callback — while the corporate chain half a mile away books online 24/7.
✕"Please print out and complete the survey." New patients are told to bring paper forms and arrive 15 minutes early.
✕Invisible to Google for your best work. No implant page, no sedation content, and the same-day crown page Google still lists returns a 404.
✕Addresses like /?page_id=957 and a homepage that never says "dentist in Tucson" — the words patients actually search.
✕Stock smiles. The current photos are generic stock images — patients can tell, and so can Google.

Now, the fun part

Three ways forward — all real, all browsable

Direction 01

Refined Legacy

Your brand — the purple, the green, the mountain, the agave — kept and elevated. The practice patients already recognize, presented the way twenty years of 4.9-star care deserves. The familiar choice, executed at a premium level.

Open the site →

Tap to browse

Direction 02

Growth Engine

Built to win patients. A three-step booking widget lives in the hero, the review wall does the selling, implants and same-day crowns get top billing, and the whole site switches to Spanish with one tap — something no competitor in Tucson offers.

Open the site →

Tap to browse

Direction 03

Sonoran Editorial

The twenty-years-on-Wetmore story, told like a magazine feature — a hand-drawn Sonoran dusk with saguaros and slow-moving mountains, editorial type, and the waterfall as a centerpiece. Nobody else in Tucson will ever look like this.

Open the site →

Tap to browse

Whichever you choose

Every direction ships with the same foundation

The design is the part we pick together. This part comes standard — it's what makes Google send patients.

✓Search-ready pages

Proper titles ("Dentist in Tucson, AZ"), meta descriptions, clean addresses, one clear heading per page — the basics the current site is missing.

✓Structured data

Machine-readable practice info — location, hours, doctors, 4.9★ rating — so Google can show you richly in Maps and search results.

✓Money pages

Dedicated, well-written pages for implants, same-day CEREC crowns, and Invisalign — the high-value searches you're invisible for today.

✓Online booking

Patients book in three taps, any hour — the single biggest reason new patients pick one practice over another.

✓Digital intake

Forms by text link, finished from the phone, benefits verified before arrival. The clipboard retires.

✓Fast & mobile-first

No bloated theme, no plugins to hack. Pages load in under a second on a phone — which Google rewards and patients feel.

And one rule: no stock photos. Ever.

Every image slot in these designs is reserved for the real thing — your team, your operatories, the waterfall, and before-and-afters from your own cases (with patient permission). Until those are shot, you'll see honest placeholders and hand-drawn artwork, never a rented smile.